A revitalised brand and digital presence for one of London’s leading event production companies.
Oxygen is one of London’s foremost corporate and private event production specialists, delivering seamless, high-end experiences for some of the UK’s most prestigious venues and clients. When they approached Hague & Gray, their visual identity and website no longer reflected their status in the industry. The old site lacked structure, clarity, and performance, falling short of the premium service Oxygen is known for.
As a creative agency and design studio, Hague & Gray was tasked with delivering a complete rebrand and website design that would:
- Better represent Oxygen’s reputation for quality and professionalism
- Showcase their expanding network of venue partnerships
- Strengthen SEO and enquiry generation
- Create visual consistency across all digital and print materials
Our approach
We worked closely with Oxygen’s leadership team to modernise the brand, redefine their tone of voice, and create a digital experience that communicates expertise, energy, and confidence.
The visual identity was refined with a cleaner logo, elegant typography, and a sophisticated colour palette, balancing technical precision with creative flair. The result is a confident, contemporary design system that works seamlessly across web, print, and large-format applications.
Website design and rebuild
The previous website had become content-heavy, inconsistent, and slow to load. We rebuilt it from the ground up with a lightweight, SEO-optimised structure that prioritises clarity, performance, and conversion. The new site delivers fast load times, accessible navigation, and a refined user experience that lets Oxygen’s projects and partnerships take centre stage.
Each section of the site was designed to showcase Oxygen’s preferred-venue status at leading UK event spaces, with clear calls to action driving qualified event enquiries. Built using standards-compliant code and optimised for search, the platform now performs as effectively as it looks — a lasting digital foundation for growth.
Ongoing creative partnership
Our collaboration with Oxygen goes beyond the initial rebrand. Hague & Gray continues to provide creative and digital marketing support, helping maintain brand consistency and elevate Oxygen’s presence across every channel.
Ongoing work includes:
- Exhibition stand and event branding
- Brochure and sales collateral design
- Social media and digital campaign graphics
- Presentation decks and internal templates
This continuity ensures a cohesive visual identity across all touchpoints — from trade shows and client proposals to digital marketing campaigns.
Key deliverables
- Full visual rebrand and logo refinement
- Comprehensive design system and brand guidelines
- Bespoke WordPress website design and development
- SEO-optimised content and technical structure
- Exhibition stand and large-format graphic design
- Ongoing creative and digital marketing support
Results and impact
The Oxygen project has redefined the brand’s presence across both digital and physical platforms:
- Stronger visual consistency across all communications
- Significant improvements in site performance and SEO visibility
- Increased venue partnership enquiries and client leads
- Streamlined marketing materials aligned with the new brand direction
The result demonstrates Hague & Gray’s strength as a UK web agency and creative partner — blending strategy, design, and technical precision to help established businesses evolve with clarity and confidence.