A brand and website design project by a UK creative agency and design studio.
AG Credit Finance is a UK-based asset finance brokerage supporting clients across agriculture, construction, haulage, and renewable energy. As an FCA-regulated business, credibility, trust, and clarity are essential. Hague & Gray, a creative UK web agency and design studio, was appointed to deliver a complete rebrand and website design that would reflect AG Credit’s professionalism and support its growth ambitions.
The challenge
The company’s previous website and visual identity no longer represented its scale or service quality. Messaging was fragmented, sector content was inconsistent, and enquiry forms were underperforming. AG Credit needed a cohesive, modern brand and a SEO-optimised digital platform that could:
- Build credibility with prospective clients and partners
- Improve search visibility and qualified enquiry volume
- Communicate financial services clearly and compliantly
- Provide a user-friendly CMS for independent content updates
Our approach
We began by redefining the brand foundations, developing a visual identity and tone of voice that project confidence, independence, and reliability. A new ldesign system were created to work consistently across both print and digital channels, establishing a clear, professional aesthetic.
The website design and build focused on structure, speed, and usability. Built in WordPress, it gives the client full control over content and enquiry management. We streamlined navigation to prioritise core sectors and service types, ensuring visitors can find relevant finance information quickly. Clear calls to action and enquiry prompts guide users toward conversion, while consistent visual hierarchy reinforces brand trust.
All copywriting and on-page SEO were delivered in-house to maintain compliance and relevance. Content explains complex finance options in plain English, with headings and metadata optimised for search performance. Hosting, analytics setup, and ongoing technical support were included to provide a stable, long-term foundation.
Key deliverables
- Full brand refresh including logo, colour palette, and typography system
- Bespoke WordPress website design and development
- Structured navigation by sector and service type
- Copywriting and on-page SEO implementation
- CMS training, hosting, and ongoing technical support
- Brand guidelines for consistent use across digital and print materials
Results and impact
The new identity and website have strengthened AG Credit’s positioning as a trusted, independent asset finance brokerage. The brand now communicates authority and professionalism across every touchpoint, while the website delivers measurable improvements in performance and engagement.
Since launch, AG Credit has reported:
- Increased enquiry conversion rates and higher-quality leads
- Improved visibility through organic search
- Positive client feedback on design clarity and usability
- Greater internal efficiency through easy site management
The project demonstrates Hague & Gray’s expertise as a creative agency and design studio, combining brand strategy, web design, and digital marketing to help a regulated financial business grow with confidence and credibility.